Lead types & which matter
Scoring and Grading guide
Progressive profiling
When it comes to taking your marketing and sales efforts up a notch, it’s vital to understand different types of leads, how to define and qualify them, and why it matters! You also want to understand how lead qualification works in Marketing Cloud Account Engagement (Pardot).
Our ‘How to Qualify Leads’ eBook explains exactly that. Better understand your clients, ensure prospects are likely to become paying customers, and get your marketing and sales teams on the same page using the features and capabilities of Marketing Cloud.
Download the eBook and jump right in.
High Tech
It has been an absolute pleasure working with the MarCloud team. They are caring, organized, flexible, and super problem-solvers. Things change regularly on our end, and they always go with the flow and help us reprioritize. There is nothing we throw their way that they can't handle. They are a literal extension of our team. We can't say enough good things about working with MarCloud.
Business Services
They’ve not only demonstrated a firm grasp over Pardot + Salesforce that results in creative custom solutions that fit our current setup but also have shown an incredible dedication to responsive and thorough client management.