Highlights:
Grading Profiles
Tweak criteria
Demographic data
Grading Profiles
Tweak criteria
Demographic data
Once you’ve done all the hard work to define your leads internally, it’s time to fine-tune your ideal grading profiles and automate lead qualification to discover prospects worth pursuing.
So, how to do this? Glad you asked…
Use our Lead Grading Calculator to play around with the criteria that make up your grading profiles. Tweak and change them before setting them up in your account.
With your Grading profiles fine-tuned before implementation, you can:
- figure out which demographic data points matter to your business
- visualise your Grading model before implementation in platform
- check that combinations of details result in the right score
- share the Grading model with teams so they are across this in full
- use the Grading model calculator to then set up your account
Ready to easily identify leads that are most likely to convert? Download the calculator.
Professional services
No matter the question we have, the team has a solution. They’ve saved me countless hours and, by avoiding an expensive hire, many dollars, too. On top of that, they’re patient, fun to work with, and super understanding. If your business needs Pardot to thrive, and if you’re anything less than a Pardot/Salesforce wizard, MarCloud can help you!
Financial services
It has been great working with Tom at MarCloud Consulting. He’s a real expert in all things Pardot and has helped our company tackle individual issues as well as recommend best practices, following a thorough audit. I would recommend anyone trying to get grips with Pardot!