Marketing Cloud Engagement

Free Download: Salesforce Marketing Cloud Glossary

A quick guide to common Salesforce Marketing Cloud lingo.



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What's inside?

The Salesforce Marketing Cloud Glossary for Marketers is your personal guide to decoding the common terms and acronyms you will come across when using the platform.


Even the most experienced Marketing Cloud users won’t always remember every single phrase or term! So, we’ve compiled an A-Z list of definitions you can download to your desktop or print out for your office wall - whichever way works best for you!


Here’s a snapshot of the words you’ll find inside:

  • Attributes
  • Beacon
  • Business unit
  • Data relationship
  • Relational data model
  • Workspace

...and many more!


You might recognise some of the words but in the context of Salesforce Marketing Cloud they could mean something entirely different. 


Play it safe and use the tool with ease, download the Salesforce Marketing Cloud Glossary today!

PS - The glossary was created alongside our Salesforce Marketing Cloud: Beginner’s Guide to Data Extensions eBook, which explains all about what a Data Extension is, when to use one, and how to create Data Extensions.

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About MarCloud Consulting

MarCloud Consulting was set up to address the resource shortage and knowledge gap around Account Engagement (Pardot) marketing automation.

Our mission is to make entire industries more competitive through the effective use of Account Engagement, and in doing so we’ll be streamlining your marketing processes, optimising lead conversion and subsequently increasing ROI on your campaigns.

Let MarCloud be the co-pilot on your journey to Salesforce Account Engagement success.