Scoring and Grading That Works

This handbook gives a straightforward explanation of Account Engagement scoring and grading. It outlines default versus custom models and provides a basic understanding of lead qualification.

If you’ve ever wondered what the difference is between scoring and grading, we cover it.

If you’re confused about Grading Profiles and how to use these, you’ll find the answers.

For beginners, it’s the perfect introduction.

For those already familiar with Account Engagement though, the handbook also includes:

• The right way to approach planning a custom grading or scoring model
• Advanced steps like Scoring Categories and Einstein Behaviour Scoring
• Tips for syncing with Salesforce
• Best practices for reviewing and modifying a custom model you already use
• Real-world examples from some MarCloud clients
• Frequently asked questions from marketers at all levels!

Download the Scoring and Grading eBook and get started now.