Pardot Scoring and Grading Worksheet

A worksheet for you to complete.
 

The Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading model. It’s best used in conjunction with our B2B Marketer’s Handbook: Pardot Grading & Scoring That Works.
 

To make life really simple, the Pardot Grading & Scoring Worksheet is an interactive PDF that you can complete digitally, with no need to print.
 

Although, if you’re a pen and paper person, you can print too!
 

Using the general process we use ourselves at MarCloud, it will guide you step-by-step through collecting the information you need about your buyers and using this to plan.
 

It includes:
 

• Example Grading Profiles
• How grades are increased/decreased
• A matrix for grading based on your own criteria
• Reminders about considering Salesforce values
• Guide to mapping Automation Rules
• Suggestions for lead scoring that you can tailor and adjust later

What’s more, to help you get started on the right foot we’re offering a free review of your completed worksheet! All you have to do is email it to us at scoring@marcloudconsulting.com and we’ll give you a bit of feedback and some tips.