Plan Your Scoring & Grading in Account Engagemrnt (Pardot)

Highlights:

Build perfect Grading Profiles

Figure out your global scores

Find your most engaged prospects

What's inside?

The Account Engagement Scoring and Grading Worksheet is a practical tool that will help you figure out your custom Scoring and Grading model faster and with confidence.

Created by Marketing Cloud specialists following this exact process, the worksheet is an interactive PDF that you can complete digitally and easily share with your team.


It will guide you step-by-step through collecting the information you need about your buyers and using this to build your ideal scoring and grading model.


Inside you will find:

 

  • Example Grading Profiles
  • How grades are increased/decreased
  • A matrix for grading based on your criteria
  • Reminders about considering Salesforce values
  • A guide to mapping Automation Rules
  • Suggestions for lead scoring that you can tailor and adjust later


What’s more, to help you get started on the right foot, we’re offering a free review of your completed worksheet! All you have to do is email it to us at scoring@marcloudconsulting.com for feedback.

Download the Scoring & Grading worksheet now.

Client reviews

Business Services

The services MarCloud provided – and continue to provide – during the implementation, build and management of Pardot have been pivotal to the success of Bruntwood’s marketing, business development and innovation services teams, a project that kicked off in 2019. We’ve been working with the team ever since, a relationship that has gone from strength to strength and has evolved and developed around various business needs and customer engagement goals. What sets MarCloud apart from the very few other dedicated Marketing Cloud automation consultancies is their expert-level product knowledge and the fact that they are genuinely great to work with. 

Nicoll, Digital Marketing Manager, Bruntwood

Business Services

They’ve not only demonstrated a firm grasp over Pardot + Salesforce that results in creative custom solutions that fit our current setup but also have shown an incredible dedication to responsive and thorough client management.

Julie, Associate Project Manager, Common